Azadea Group | Senior Marketing Specialist
Experience Required (Years):
The Senior Marketing Specialist is responsible for leading various marketing activities and campaigns to ensure that Azadeas brands are presented in a consistent way with the specifications set by the owners of the brand. He/she should also ensure that maximum brand exposure to consumers is achieved..
Maintains a commercial awareness of the relevant national/regional market sectors so that plans/campaigns can be adapted to ensure maximum commercial return.
Ensures that all marketing plans/campaigns comply with the overall marketing specifications set by brand owners so that a unified regional/global brand image is presented to consumers.
Develops and implements a timetable of events and promotions in support of a brand plan/campaign in order to maximize consumer brand awareness. Develops and maintains good working relationships with external suppliers and agencies to ensure that the highest possible levels of service are received by Azadea and ensures proper relationships with internal customers (Brand Managers, local team and franchisers).
Monitors sales reports in order to assess the commercial success of marketing plans/campaigns on brand revenue, profitability and market share and takes corrective action where necessary.
Develops and implements creative marketing strategies that will support the brand and drive traffic to the stores.
Bachelors degree in Marketing or equivalent.
3-4 years of experience in a similar field.
Sound conceptual/theoretical knowledge of key marketing and advertising principles.
Fluency in English.
Proficiency in MS Office.
Change and Adaptability
Planning & organizing
About the Company
Azadea Group is one of the world's fastest growing retail groups. We carry a strong franchise portfolio of over 50 diverse brands that features some of the industry's most identifiable names, including Zara, Mango, Virgin Megastore and Sunglass Hut, Massimo Dutti, Bershka, Pinkie, Pull &Bear, Oviesse, Oysho, Stradivarius, Salsa Jeans, Columbus Café, Butcher Shop & Grill, Paul.
Azadea Group headquarters are located in Beirut, Lebanon. A comprehensive network of local offices supports our operations in the Middle East and Europe. Currently, we operate over 250 strategically located stores across the Middle East and plan over 500 additional shops' opening through the 3 coming years.