Estee Lauder Companies | CRM

Category:

Job Postings

Location:

Dubai, UAE

Company Name:

Estee Lauder Companies

Experience Required (Years):

Job Summary:

The Role

•Drive the execution of CRM programs with the use of effective CRM analytics, proper measurement of program ROI and share best practices

•Partners with the affiliate brands and CRM EMEA to deliver the CRM elements required of the business plan.

•Provide direction for brands and education on data collection to increase capture rate (both customer and transaction data). Training brands, education and store personnel on capture is critical.

•Work closely with the brands and CRM EMEA to set CRM KPIs target and follow up.

•Oversee and drive all customer focused efforts, including: development of brands customer databases, the analysis of customer, transaction and third party data and the use of that customer intelligence for better CRM programs / strategies, better resource allocation and better customer service.

•Partner with the brands and EMEA to develop CRM calendar which tie with consumer lifecycle /purchase behavior and brand strategy.

•Contributes to continuous improvement of campaigns / programs, based on analyses performed, thus formulates recommendations towards brands / regional CRM

•Share best practices with brands and regional team. Provide feedback to the region regarding programs effectiveness, as well as affiliate needs in terms of supporting the CRM strategy and the execution of CRM calendar.

•Work collaboratively with ELC retail partners on CRM opportunities; coordinating campaigns and KPIs with their CRM teams on customer acquisition and retention strategies, as well as establishing best practices for direct and multi-channel marketing.

•Responsible for consolidation of CRM data to empower CRM efforts of all brands.

•Responsibility to extract target data for campaigns and coordinate with external suppliers to run campaigns.

•Supervise, qualify and ensure updated distribution of CRM reports across brands

•Oversee affiliate cleansing and quality of the customer databases

•Work with IS, brands and online division to ensure most efficient capture of customer information and direct the analysis of that information,

•Supervise key customer metrics from which to benchmark progress and link to overall sales growth, or increased profitability

•Prepare an initial summary highlighting growth potential by brand based on CRM data and share it with the Brand Team

•Serve as the key expert in analyzing and reviewing consumer oriented marketing initiatives.

•Collaborate with Online team for multi-channel approach and with Market Research to generate insights, capitalizing on the database information

Requirements

•University-level education or equivalent

•3+ years CRM - related experience

•Strong analytical skills, knowledge and capability with CRM software’s.

•Grounded in direct marketing metrics, segmentation, multi-channel marketing

and response analysis as well as analytics and IT-affinity and skills (query tool management)

•Analytical, service-oriented (internal customers), communicative, proactive, focused and pragmatic, quality approach

•Very Good level of English required

About the Company

Founded in 1946, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Our products come with a promise to uphold the finest standards of excellence. Through extensive research and stringent product evaluation, we are pleased to bring you skincare, makeup and fragrance products that are both gentle and highly effective.

Estée Lauder products are sold in more than 135 countries and territories. In the U.S., they are available in better department stores and specialty stores and online.

Apply Here

Estee Lauder Companies | CRM

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